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Recommended Citation: Kannika, N.  The Challenge of the World Wide Web: a Comparative Analysis Model of Web Survey Application with Other Modes of Information Collection in Research Participation.  In The Proceedings of the Information Systems Education Conference 2002, v 19 (San Antonio): §412b. ISSN: 1542-7382.
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The Challenge of the World Wide Web: a Comparative Analysis Model of Web Survey Application with Other Modes of Information Collection in Research Participation

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Noppadon Kannika    [a1] [a2]
Graduate School of Computer and Engineering Management
Assumption University of Thailand    [u1] [u2]
Bangkapi, Bangkok, Thailand    [c1] [c2]

The research participation in Web survey design is much more complex than other modes of information collection. The important findings in this research release that Web survey produces high non-response rate because most of the target users were not well informed about Web survey project due to some mistakes of users' email address and they do not use the university email account. However, Web survey is more likely to produce 'Yes' answers of the sensitive questions from the respondents than other modes of information collection. I can conclude conditionally that Web survey is more likely to produce high quality of research data than other modes of information collection in the sensitive research projects. Nevertheless, Web survey, in comparing to the other modes of information collection, needs more future research to find strategies to get respondents to participate in the research on Web, to motivate them to complete the Web questionnaire, and to understand more about the factors that affect the respondents' research participation on Web.

Keywords: comparative analysis model, information technology, research process on WWW, Web survey design, Web survey implementation, response rate, non-response, research participation

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