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Sat, Nov 6, 8:00 - 8:25, Vanderbilt Room     Paper (refereed)
Recommended Citation: Chun, H J and J Wei.  Development of Interface Feature-based M-Ticket Framework for Air Travel Industry.  In The Proceedings of the Information Systems Education Conference 2004, v 21 (Newport): §3122. ISSN: 1542-7382. (Revised version appears in Information Systems Education Journal 4(18). ISSN: 1545-679X.)
 
Recipient of Distinguished Merit Award
 
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Development of Interface Feature-based M-Ticket Framework for Air Travel Industry

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Refereed10 pages
Hye-Jeong Chun    [a1] [a2]
College of Business
The University of West Florida    [u1] [u2]
Pensacola, Florida, USA    [c1] [c2]

June Wei    [a1] [a2]
College of Business
The University of West Florida    [u1] [u2]
Pensacola, Florida, USA    [c1] [c2]

The development of user-friendly mobile commerce (m-commerce) environment is crucial to the success of m-commerce. The current research develops a feature based mobile-commerce framework for air travel industry by studying the existing e-ticketing environments. Specifically, seventeen online air travel agencies are examined to find necessary features for online ticketing with a focus on user-friendly features. These features are further classified into three categories to develop a related feature pyramid. These features are crucial to the success of m-ticketing development. Multivariate cluster analysis is also conducted to classify these 17 agencies into 3 groups. The beneficiaries of the findings from the current research are existing on-line travel agencies, future m-ticket travel agencies, and the developers of mobile devices.

Keywords: mobile commerce, mobile ticketing, airline travel agent website, cluster analysis

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