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Fri, Nov 3, 3:00 - 3:25, Plaza B Paper (refereed)

Recommended Citation: Hall, O P and T J Dudley. EMBA Program Assessment: Benchmarking for Success. In The Proceedings of the Information Systems Education Conference 2006, v 23 (Dallas): §2514. ISSN: 1542-7382. (A later version appears in Information Systems Education Journal 6(3). ISSN: 1545-679X.)

EMBA Program Assessment: Benchmarking for Success

Refereed

6 pages

Owen P. Hall, Jr.    [a1] [a2]
Graziadio School of Business and Management
Pepperdine University    [u1] [u2]
West Los Angeles, California, USA    [c1] [c2]

Thomas J. Dudley    [a1] [a2]
Graziadio School of Business & Management
Pepperdine University    [u1] [u2]
West Los Angeles, California, USA    [c1] [c2]

Schools of business are under increasing pressure to enact significant reforms within the traditional educational process. These developments call for new and innovative curriculums for providing cost-effective management education. Executive management education in particular is undergoing a transition to a more experiential learning environment. The purpose of this paper is to present the results of a satisfaction survey of alumni from an executive MBA program (EMBA) and to outline how learning systems technology can be used to improve program performance. The data show that program quality and perceived student value are strongly linked. The insights gained from this study suggest that the increased use of technology in EMBA type programs can assist in improving quality and will require a coordinated effort among faculty, suppliers and administrative staff.

Keywords: EMBA, program design, alumni survey, benchmarking

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