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Sat, Nov 4, 12:00 - 12:25, Bordeaux Paper (refereed)

Recommended Citation: Kakish, K M and S A McCord. The Value of a Project-based Approach to Teaching Electronic Commerce in MBA Programs. In The Proceedings of the Information Systems Education Conference 2006, v 23 (Dallas): §3325. ISSN: 1542-7382. (A later version appears in Information Systems Education Journal 5(31). ISSN: 1545-679X.)

Recipient of Meritorious Paper Award

The Value of a Project-based Approach to Teaching Electronic Commerce in MBA Programs

Refereed

9 pages

Kamal M. Kakish    [a1] [a2]
College of Management
Lawrence Technological University    [u1] [u2]
Southfield, Michigan, USA    [c1] [c2]

S. Alan McCord    [a1] [a2]
College of Management
Lawrence Technological University    [u1] [u2]
Southfield, Michigan, USA    [c1] [c2]

Many MBA programs include an exposure to electronic commerce (e-commerce), but often that exposure falls short of providing the student with a practical experience to help them understand how businesses use the Internet to generate sales, provide information, and gain market share. A project-based approach to e-commerce offers the MBA student a pedagogically comprehensive learning experience that builds upon assigned readings, major and minor assignments, and a project that explores one of seven aspects of e-commerce systems. E-commerce as a field of study is particularly well suited for project-based teaching. The project-based approach exposes the MBA student to real-life scenarios and offers exposure the major considerations involved in e-commerce systems. The approach provides choice for students to focus their learning experience on a particular area of interest. The implementation of an e-commerce project facilitates the understanding of e-commerce implementation strategies from both business and technology perspectives, and the effects of strategy decisions on business performance. This article describes a project-based approach to teaching e-commerce, discusses lessons learned and the future evolution of the course, and offers recommendations for other institutions who may wish to implement a project-based approach to teaching e-commerce.

Keywords: project based teaching, electronic commerce, pedagogy, hybrid instruction, MBA

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