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Absentee Paper (refereed)

Recommended Citation: Gabriel, I J. Designing E-commerce Sites with the Focus on Security and Privacy of Online Customers. In The Proceedings of the Information Systems Education Conference 2006, v 23 (Dallas): §5122. ISSN: 1542-7382. (A later version appears in Information Systems Education Journal 6(7). ISSN: 1545-679X.)

Recipient of Meritorious PhD Paper Award

Designing E-commerce Sites with the Focus on Security and Privacy of Online Customers

Refereed

7 pages

Isaac J. Gabriel    [a1] [a2]
Graduate School of Computer and Information Sciences
Long Island University    [u1] [u2]
Brooklyn, New York, USA    [c1] [c2]

Rapid growth of electronic commerce increases the competition among e-commerce firms. These firms need to attract new and retain existing customers. In order to do that, their web sites must be usable and user-friendly. Therefore, web site designers and developers need to be well educated in the human-computer interaction (HCI) field. The development of various checklists contributes to better education of web site designers and developers. As a result, web site designers and developers would follow checklists while designing/re-designing sites improving their usability. One of the most important issues related to usability of e-commerce sites is security and privacy of customers’ information. These issues prevent many people from shopping online. E-commerce firms need to make customers feel secure. In this paper, we present a checklist that would help web developers and designers to improve usability of sites with regards to customer security and privacy. As a result, sites would be more usable, hence, would attract more customers. This, in turn, will enable e-commerce firms to survive the competition.

Keywords: electronic commerce, security, privacy, site design, design evaluation

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