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Fri, Nov 2, 4:30 - 4:55, Haselton 2     Paper (refereed)
Recommended Citation: Gibson, L G.  Research Design for Assessing Attitudes in Technology Acceptance: Chinese Americans and Internet Banking.  In The Proceedings of the Information Systems Education Conference 2007, v 24 (Pittsburgh): §2752. ISSN: 1542-7382. (A later version appears in Information Systems Education Journal 5(34). ISSN: 1545-679X.)
 
Recipient of Meritorious Paper Award
 
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Research Design for Assessing Attitudes in Technology Acceptance: Chinese Americans and Internet Banking

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Refereed19 pages
Lloyd G. Gibson    [a1] [a2]
MBA Program
Seton Hill University    [u1] [u2]
Greensburg, Pennsylvania, USA    [c1] [c2]

Cultural factors, especially language, are important in studying the phenomenon of Internet banking adoption by Chinese Americans. As part of a study of Internet banking adoption by Chinese Americans, research design was an important issue. This was particularly true when considering the high percentage of Chinese Americans that speak a language other than English in their homes. The importance of research design was also true given the cultural differences between Americans and Chinese. In order to insure that a representative sample of this population was surveyed, it was important to develop a Chinese language version of a survey along with an English version and to consider cultural differences between Americans and Chinese when collecting data. The results showed that, when given a choice of language surveys, 59% of the participants preferred the Chinese version and that there were significant differences between the responses to the English version as compared to the responses to the Chinese version.

Keywords: Internet banking, online banking, Chinese Americans, technology acceptance, diffusion of innovations, Chinese language, Chinese culture, research design

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