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Sat, Nov 3, 11:00 - 11:25, Ellwood 1     Paper (refereed)
Recommended Citation: Hsu, D K.  Competing with FaceBook, IPod, YouTube; Recruiting Business and Computer Women Majors; Case Studies and Jobs Review.  In The Proceedings of the Information Systems Education Conference 2007, v 24 (Pittsburgh): §3313. ISSN: 1542-7382.
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Competing with FaceBook, IPod, YouTube; Recruiting Business and Computer Women Majors; Case Studies and Jobs Review

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Refereed9 pages
Donald K. Hsu    [a1] [a2]
Division Business Administration
Dominican College    [u1] [u2]
Orangeburg, New York, USA    [c1] [c2]

For twenty-three years, the ISECON conferences have covered topics in computer curriculum differences in CS, IS, and IT, supply and demand of IT workers, employer perceptions and expectations, soft skills, Capstone courses, recruiting women for CS majors, E-commerce, Certification of Microsoft or Oracle, Microsoft Visual .NET Web Services, and project management. The enrollment of students as computer science, computer information system, and management information system majors have decreased significantly in 2006. Many of us, professors who have presented papers at the ISECON conferences, have taught fewer students. Performing surveys and SPSS analysis (one way Anova, T square, Chi square, etc) does not help the situation. How do we compete with FaceBook, MySpace or YouTube? Students constantly use their cell phones, PDAs, and IPods in the classroom. How do we teach them when nothing seems to interest them? Most young women pursue careers in Education, Nursing, or Social Science. How do we recruit them to the Information Technology field? This paper gives concrete strategies for competing with distractions in the classroom and recruiting young men and women into the business and computer fields. The use of case studies and final projects in the curriculum, helped students gain leadership skills. The internships which students obtained in Corporate America led to good paying full-time jobs after graduation. In general, student evaluations were excellent. Because of their positive experience, students recruited their relatives and friends through word of mouth to Dominican. The total number of students taught in 2006 by this author was 320; actually the highest in the past 19 years!

Keywords: C++, Java, Visual Basic, System Analysis Design, Database, Software Development, Unix, C#, .NET, Project Unlimited, International Management

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