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Sat, Nov 3, 2:30 - 2:55, Haselton 2 Paper (refereed)

Recommended Citation: Parzinger, M J, C L Redfield, R Skipper, and N Wolff. Developing a Distance Learning and Online Strategy: A Case Study of a Small, Private University using the Hedgehog Approach. In The Proceedings of the Information Systems Education Conference 2007, v 24 (Pittsburgh): §3553. ISSN: 1542-7382.

Developing a Distance Learning and Online Strategy: A Case Study of a Small, Private University using the Hedgehog Approach

Refereed

6 pages

Monica J. Parzinger    [a1] [a2]
School of Business and Administration
St. Mary's University    [u1] [u2]
San Antonio, Texas, USA    [c1] [c2]

Carol Luckhardt Redfield    [a1] [a2]
St. Mary's University    [u1] [u2]
San Antonio, Texas, USA    [c1] [c2]

Robert Skipper    [a1] [a2]
St. Mary's University    [u1] [u2]
San Antonio, Texas, USA    [c1] [c2]

Necia Wolff    [a1] [a2]
St. Mary's University    [u1] [u2]
San Antonio, Texas, USA    [c1] [c2]

St. Mary’s University, a small, private Catholic university in San Antonio, Texas is faced with decisions surrounding online education and/or distance learning. The administration requested that a subcommittee be formed to establish strategic guidelines and recommendations for implementation. This paper presents the business case analysis upon which the committee embarked. Instrumental in the process was the Hedgehog concept as described by Jim Collins in his book, Good to Great and the report “Quality on the Line: Benchmarks for Success in Internet-Based Distance Education” issued in April 2000 by the Institute of Higher Education. Ultimately, the team reached a consensus and recommended DL technologies be utilized at the University but within appropriate guidelines. One major recommendation was the formation of a clear statement of the primary measures of success of the DL strategy along with appropriate benchmarks. These benchmarks include mission-related and value-related efforts.

Keywords: distance learning, online education, quality benchmarks, business analysis

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