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Sat, Nov 7, 11:00 - 11:25, Crystal 5     Paper (refereed)
Recommended Citation: McGrath, G and B A White.  Developing a Smartphone MBA Program.  In The Proceedings of the Information Systems Education Conference 2009, v 26 (Washington DC): §3353. ISSN: 1542-7382.
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Developing a Smartphone MBA Program

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Refereed10 pages
Griffin McGrath    [a1] [a2]
Computer Information Systems
Quinnipiac University    [u1] [u2]
Hamden, Connecticut, USA    [c1] [c2]

Bruce A. White    [a1] [a2]
Computer Information Systems
Quinnipiac University    [u1] [u2]
Hamden, Connecticut, USA    [c1] [c2]

The number of smartphones (mobile devices with advanced features) is growing at a rapid rate, estimated by one source as 33% per year (Sacco, 2007). The following paper is an analysis of the current state of the Online Higher Education (OHE) market in regards to creating a mobile MBA program for Quinnipiac University in Hamden, Connecticut. In addition to a market analysis, there is also an overview of mobile devices and smartphones, which pertains to the delivery of educational content on said devices. The paper then outlines the opportunities that can be capitalized upon, as well as the advantages, limitations and costs associated with creating a mobile MBA program at an institution of higher learning.

Keywords: Online Higher Education, smartphones, new MBA program delivery

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