ISCAP Proceedings - 2024

Baltimore, MD - November 2024



ISCAP Proceedings: Abstract Presentation


Emergent Technologies Production in the US: Exploratory Analysis of Motivations and Adverse Factors


Katarzyna Toskin
Southern Connecticut State University

Marko Jocic
Kennesaw State University

Abstract
New technologies can provide substantial business opportunities, and many firms are currently working on adopting them in their organizations. Prior literature provides insight and guidance to help firms navigate the technology adoption process, but there is limited information about companies that supply or produce newer technologies in the US market. Therefore, this study analyzed the extent to which US firms produce emergent technologies along with motivating factors to produce and reasons that impede their progression. Findings reveal that a majority of US companies that produce technologies report upgrading of goods and services, expanding the range of goods and services, increasing or maintaining market share, and adapting existing products to new markets as the top motivating factors for producing technology or products/services that include such technology. These findings have direct implications for business strategists and policymakers.