ISCAP Proceedings - 2024

Baltimore, MD - November 2024



ISCAP Proceedings: Abstract Presentation


Automating Disrespect: The Effects of Perceived Bias in Social Media Algorithms


Kevin Craig
University of North Carolina Wilmington

Valeria Sadovykh
Microsoft Corporation

Abstract
This work addresses the effects of perceived bias in social media, exploring the unintended consequences of necessary and well-intentioned content filtering by machine learning algorithms. Survey data (n = 218) indicates that individuals may appraise social media as biased and interpret that bias as a form of disrespect. Our findings support a relationship between disrespect from social media and derogation of social media, along with expressions of positive distinctiveness associated with the propagation of marginalized opinions.